If you want to grow your business, you have to build your brand. One doesn’t work without the other. You have to find your place in the market and find a way to stand out from the crowd. Of course, a solid marketing plan will get you going. However, it won’t bring you any long-term benefits if your brand isn’t strong. There are plenty of things you can do to build your brand, but one of the vital aspects is your web design. So that’s what we’re talking about today. Here are seven tips for brand building with web design.
Stick around, and you’ll learn how to use your website to create an identity for your brand and take your web design a step up. On top of that, we’ll share some valuable insights for all of you whose websites are ready for a tune-up.
Let’s dive right in.
1. Find a Way to Be Unique
The most important thing you want from your branding is to make you stand out. And, of course, a great website will give you an edge over your competitors.
Nowadays, most people encounter any business for the first time on the web. So, a visit to your website will be your customers’ first time interacting with your brand, and you want to make the most of that experience. So, what’s the key?
Put simply — you want to be memorable and get your message across as clearly as possible. Spend your time proofreading to ensure you won’t confuse your customers when the site goes live.
If you’re not sure which way you should go with the looks of your site, look at what your competitors are doing. Feel free to borrow the elements of their site you like, but keep the focus on staying unique. If your site feels the same as others in the niche, you’re doing something wrong.
2. Choose the Colors
The use of colors is an essential part of branding. People usually get this, but they think it’s all about aesthetics. And, as you can assume — it’s not.
Our brain likes colors, and it associates different colors with different emotions. So, the palette you pick will impact the perception of your brand in customers’ minds. Thus, you want to go for the colors that evoke the right emotions for your message.
Here’s a quick color cheat sheet that you can use to make your picks:
- Red – passion, and power – use it when you want to stress something
- Orange – friendly energy – good for laid-back sites
- Yellow – enthusiastic and happy – induces authority and curiosity
- Green – environment, growth, and finance
- Blue – calm and safe – use light shades to appear friendly
3. Find Your Tone
The third of our tips for brand building with web design is about the tone of your voice. You want it to support the character of your brand. Conversion rate experts behind Convert More argue that you should choose your language and the attitude you’ll use to talk to your customers. Do you want to sound professional or assertive?
Like color, how you speak to your clients will impact how they feel about your brand. In marketing, you have to think about what you say and how you say it. Mix up the right words with the wrong tone, and you’ll get the countereffect.
If you’re at the beginning and want to inspire users to connect with you, you’ll need to get closer to them. And the best way to do it is through storytelling in your marketing and branding. It’s an exciting way to showcase how you can help them.
4. Use Your Emotions
As you can see from all the previous tips, branding is all about feelings. If you press the right buttons, you’ll make people feel a certain way and want to buy from you. So, ask yourself — what emotions do you want to evoke?
You want to find a way to make them feel like your product or service gives them some kind of boost. It can be a confidence boost, a happiness boost, or you can make them feel better about themselves.
No matter which way you decide to go, always work on all aspects of your site to maximize the punch. Harmonize your visuals with your voice and utilize the full power of emotions.
5. Position Your Logo
Your logo is a vital part of your website. And, of course, there are countless ways logos can be incorporated into websites. However, when it comes to placing your logo on a landing page, most branding experts agree that the top left corner is the ideal place for it. Our eyes naturally go to this area, so it’s a great way to ensure visitors won’t miss it, as long as it’s big enough.
On top of that, you also want to link your logo to your homepage. It’s a universal rule these days, and your site should comply with it. It’s a simple step, and not doing it will decrease your user experience.
6. Make Your Pages Valuable
Visitors will only stick around on your site if you bring value to their lives. Hence, each of your pages must have its value proposition, and it must be interesting to read.
You don’t want people wandering around and wondering what the pages they’re looking at are about. You want this to be as apparent as possible and leave no room for confusion. So always get right to the point and stay concise.
7. Keep the Consistency
Your brand is only good for as long as people remember it. So think about what makes people remember your brand. Are there any specific design characteristics on your website that are memorable?
Naturally, to stick in their minds for longer and get found online, you must keep consistency and unique features throughout your web design. Of course, not all of your pages should look the same, but they should all give a similar vibe.
Strong branding will make people recognize your business and trust it more. Follow the tips for brand building with the web design we shared with you today, and your company will grow and flourish. If you have any questions or think we missed something, please write about it in the comments.
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